Redesign proposal
Neuromarketing research agency
Neromark
How it was built
Signal field
The hero is a line field drawn on a single Three.js plane by a custom shader: three-dimensional ridges of EEG waves. The waves drift on their own, and the scene only renders while it is on screen.
Cursor = gaze
The cursor behaves like the gaze point of an eye tracker. The signal rises where you look and a heat-red spot forms. On touch screens the gaze travels to targets on the page in automatic saccades.
Fixation trail
Numbered circles with saccade lines between them sit on top: the look of an eye-tracking report. Not decoration, but the very thing the agency measures.
Reading rhythm
The headline rises line by line, the manifesto opens word by word with scroll, the method section scrolls sideways on desktop, and numbers count up. All of it shares one easing curve that slows to a stop.
Fallbacks
The hero entrance is pure CSS, so content shows even if JavaScript fails. With reduced motion on, scenes rest in their final state. The heavy 3D part loads late; content is rendered on the server.
Copy
Only the existing site's text was reused; nothing from the old design was kept. Everything was drawn from scratch.
A redesign for an agency that measures consumer behaviour with eye tracking and EEG. The site reads like a lab notebook, and visitors feel their own attention being measured.
Signature
A real-time EEG topography in the hero. The cursor is the gaze point: the signal rises where you look, and numbered fixations leave a trail.
